Moutai and how Kweichow became the World’s Most Valued Liquor Brand

A deep insight by the Wall Street Journal into one of China’s most popular domestic products “Moutai” by Kweichow, and how it quickly become one of the most valuable brands of liquor in the world.

Moutai is a spirit made by crushing a mixture of red sorghum (a locally available grain rich in tannins), and koji (a mold used in East Asia to start fermentation) with water.